The price increase could be in the range of 3-4 per cent in the mid to premium segments. Last year, packed tea prices moved up by Rs 8-10 per kg as bulk tea prices rose.
Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign.
India, the land that gave the world Darjeeling and Assam tea, risks losing its place at the global tea table, not because of its leaves, but because of its lost opportunities, notes Kanika Datta.
Packaged tea consumption in India has been under pressure due to inflation across the consumption basket coupled with higher tea prices. This is forcing tea drinkers to downtrade, especially in rural areas. Milk prices have also gone up and this has impacted tea consumption along with delayed winters in the north, companies have said. NIQ (formerly known as NielsenIQ) data shows that the packaged tea category grew around 4 per cent in value and volume terms in 2022 compared to 2021.
'We've maintained that India is a high-penetration game. It's not only a premiumisation game.'
The Tata Sons' chairman emeritus has been aggressively investing in start-ups, ranging from e-commerce firms to cab aggregators
Madhu Jayanti's Rs 55-crore packet tea business so far is only in Maharashtra and Karnataka. After Eveready's tea business buyout, MJIL's tea production in India will increase from 2.4 million kg to 6.2 mkg and its income from branded tea sales will rise 53 per cent to Rs 198 crore this fiscal year itself. It will also be available in 14 states.
'Will make sure that we create value. We will again look for organic and inorganic opportunities.'
India has been a tea sipping society. But the aromatic wave of coffee culture is wafting across it.
The gap between stand-alone Indian figures and global figures can be the difference between sell and buy.
'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'
'Our vision is to create next generation beverages with water placed on the wellness platform. The Himalayan brand is our first step in this direction and will be available across the country in the next 6-9 months,' says Pradeep Poddar, managing director and CEO, Mount Everest.
It's puzzling why Indian cos keep their acquired brands out of play.
Bombay House turns evangelist for new Tata products.
Vistara starts flying in India.
Creating a market for premium coffee is a challenge.
HUL has achieved few milestones in the fiscal gone by and hence is performing good on revenues front.
To continue its dominance in the compact sedan segment, which consists hard-nuts like Tata Tigor, Hyundai Xcent and VW Ameo, the numero uno carmaker has fielded third generation Dzire.
Relatively new brands of HUL, such as Closeup, play second fiddle to other legacy brands such as Colgate from Colgate-Palmolive and Vicco.
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
Rental real estate aggregators can help you earn Rs 3,000-5,000 rent daily
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